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Many cosmetologists claim they do not like to press and curl because of the small amount of profit involved… Actually, discount viagra  there is as much profit or more in pressing and curling as there is in most other services.  Here is the proof. The average cold wave permanent on black clientele takes about two and a half hours from start to finish.  The average price received is about $75.00.  Hair relaxing takes about one and a half hours to complete at an average price of about $65.00. Considering that most relaxers are so called retouch up’s at a lower price. Complete shampoos, viagra sale  press, curl and style takes from forty-five minutes to one hour.  The average price received for this service is $35.00 to $45.00.  When you consider the fact you can do 2 to 3 complete press and curls in the same time it takes to do one permanent curl; or one and a half press and curls in the time it takes to do a relaxer treatment, you will realize that based on time per service, your profit margin is substantially more.  Or to put it another way, “How many jobs are there that pay between $35.00 and $45.00 per hour?”  Also, the press & curls patron will return on the average of every two weeks, while relaxer and curl patrons stay away from 6 weeks to 3 months.  So in the long term you can realize up to six times more income from the press & curl customer.  The above figures are only proposals, you may charge less or more for your services but the relevance still applies.\n\nThirty percent of Afro females avail themselves to pressing and curling but only 10% of that business is being performed in salons were it belongs.  A large part of this lost clientele is in part the cosmetologists fault, because they do not indicate that this service is offered.  For many years the cosmetologist depended on the manufactures of products to supply posters and signs to indicate what services were offered.  But there has not been a sign or poster printed in the last 25 or more years that show “Press & Curl”, in order to reclaim this lost business you must advertise this service by placing a large sign in the window of your salon proclaiming that you do Press & Curl.  You will be surprised how many people pass by your salon everyday who would like to have this service performed, but there is no indication in your window that you do. It has been proven that if you advertise and promote this service your clientele will grow by 20% within 6 months. \n\nYOU MUST BE AWARE OF THIS FACT! That the Press & Curl is one element of professional Cosmetology that the Black cosmetologist own and control.  Other cultures can do relaxers and curly perms on Afro hair as well as any one.  But Press & Curl service is almost non existent to other cultures, SO take advantage of this fact and use it to increase your business, and all it takes is to let your potential new patrons know that you can do this service.\n\n \n\n Dr. Edward Tony Lloneau\n\n (310) 283-7118\n\n liquidgoldbondng@aol.com

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