HOW AND WHY KOREAN OWNED BEAUTY SUPPLY STORES DOMINATE IN THE AFRO COMMUNITY
General Posts 1 CommentFrom the late 60’s, viagra rx 70’s, best cialis try 80’s and on into the 2000’s and beyond there has been a drastic change in how and where professional Afro designated hair care products are distributed. In the early 70’s it was assumed by the ethnic owned manufactures and distributors that the main changing impact in this market came from the non afro manufactures (majority) sector, buy who started manufacturing more products aimed at the ethnic market and purchasing formerly black owned hair care manufacturing companies. Back in the late 60’s and 70’s several majority owned cosmetic manufacturing firms took a serious look at the ethnic professional hair care market. There research surprisingly revealed that although blacks were only 11% of the American population, but were responsible for over 30% of cosmetic sales and professional services. This sudden interest in this market so influenced the sales that it put a large dent into the black manufactures sales and market share. To that end the Afro American owned manufactures of hair care and cosmetics products formed the American Health and Beauty Aids Institute. The main function of AHABAI was to draw attention to the Afro consumer to know and recognize what products are manufactured by Afro owned firms in hopes that the Afro consumer would show preference and loyalty to their brands over the majority owned brands. However while both black and majority manufactures were working on how to preserve and increase their market share, an unexpected and unanticipated competitor came on the scene unnoticed and undetected until they were already here and in control of a large segment of the market. ENTER THE KOREANS. The Koreans started coming to this country in large numbers due to the political unrest in their country. They pooled their finances (partly from funds provided by the U.S. for political refugee relocation) and through net working among them selves slowly took charge and control of several industries and trades. Chiefs among these are Fingernail, Wig, Commercial Hair, and the Beauty Supply Ethnic Distribution Businesses. Read the rest of this entry »