BEAUTY SALON RETAILING\n\n                                                 By\n\n                                      Dr. Edward Tony Lloneau\n\nRetailing in Black beauty salons seems to be a lost art.  Most Black salon owners don’t take advantage of its possibilities.  Retailing can raise your income by as much as 30% or more.  When you have a patron in the shop, illness prostate you may have his or her undivided attention for 1-3 hours.  This gives you an opportunity to sell him/her on anything from hairnet to real estate.  But often, treat store this time is wasted on gossip, soap operas and silence.  A salesperson’s dream is to have his/her potential customer’s undivided attention for at least a few minutes.  Beauticians have I for over an hour and don’t use it to their best advantage.\n\nOne way to use retailing is by selling the patron items for home care use.  This helps to insure he/she will take care of his/her hair as you recommend, which will result in fewer complaints from the patron about after-service hair condition.  If you don’t have products on hand, the patron will go to a discount or retail store and may buy unsuitable products because they’re on sale or because he or she just doesn’t know any better.  This ends up harming you, the professional in two ways:  1). You could have made a profit from the sale; and 2). You are the one who has to take extra time to repair the negative effects of poor quality or improper product purchases and use. Read the rest of this entry »