WHY AFRICAN AMERICANS ARE SUCH A DISPROPORTIONATE USER OF ADD ON HAIR PRODUCTS?
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Dr. Edward Tony Lloneau
There are several reasons and conclusions that can lead to the answer to this question. Afro American are 12% of the population in the U.S. but they are consumers of 75% of commercial hair i.e. wigs, weaves, extensions and all other forms of hair augmentations in the U.S. This is not to declare that people of other ethnicity do not use these products, but not to the extent that Afro Americans do. Most consumers of add on hair are females, because it is used to a large extent for adornment and creative styling. Afro Americans use it for this purpose also, but the majority of this group uses it to enhance or to replace hair loss or damaged hair from chemical and excessive thermal treatments. Afro hair does not seemingly grow as long or at the same rate as do other cultures. The fact is that it does, but it breaks off on the ends at the same rate that it is growing. These people buy so called “Hair Growth” products in a misguided effort to accelerate hair growth from the scalp, not realizing the problem is not slow or (no hair growth) from the scalp, but breakage caused chiefly by misuse of hair grooming methods. Read the rest of this entry »